The Sustainable Fashion Lab
The Lab is formed by approximately 80 leaders and 60 organizations ranging from the retail and fashion industry, to academics, entrepreneurs, seamstresses, workers, as well as the public sector, civil society, sectoral associations, international organizations, workers unions, the media and the social innovation and financial sectors.
The project is overseen by a governance council composed of Abit – Brazilian Textile and Apparel Industry Association, ABVTEX – Brazilian Textile Retail Association, ILO – International Labor Organization, DIEESE – Inter-union Department of Statistics and Socioeconomic Studies and Laudes Foundation, and a consultative council composed by the Hermann Hering Foundation. The Lab is supported by the Laudes Foundation, the Hermann Hering Foundation, the C&A Institute and Santista Jeanswear. The coordination and executive secretariat of the Lab is held by the Reos Institute.
During the first phase of the project, from January 2017 to December 2018, the Sustainable Fashion Lab aimed at promoting the following in Brazil’s fashion industry:
- Innovative, multi-sectoral initiatives that contribute to transforming the system;
- Transformative strategies and actions that influence and affect the main challenges identified;
- Strengthened relationships between key ecosystem stakeholders;
- An in-depth and systemic understanding of industry risks and opportunities.
Between January and June 2017, the Governance Council identified leaders from across the system that best reflected the industry’s diverse perspectives and invited them to join the Sustainable Fashion Lab team.
The first phase of the project had two main steps: the construction of scenarios describing possible futures for the fashion industry in Brazil and a Social Lab.
As input to the process, 41 interviews were conducted with members of the team. Their main concerns, questions about the future and ideas for possible solutions to the challenges faced by the industry were summarized in a synthesis document. This material served as the foundation for the work developed by the team in the steps that followed.
The Sustainable Fashion Lab contributes to the following Sustainable Development Goals:
The Sustainable Fashion Lab’s Theory of Change
Innovation in prioritized challenges: education, science and technology; culture and consumerism; environment; work and inequality; business model; public policies.
Starting from the desire to transform several unacceptable and unsustainable aspects of the current reality of the clothing and fashion industry in Brazil, the Project Team created a Theory of Change for Brazil’s Sustainable Fashion Lab. The Theory of Change was created in partnership with Move Social with input from the Governance Council, the Project Team and Reos Partners.
The Sustainable Fashion Lab has the following strategic objectives for the biennium 2020-2021:
- Develop capacities of, strengthen relationships between key ecosystem players, and foster more dialogue, cooperation, co-responsibility, partnerships and collaborative networks.
- Develop, strengthen and scale up both new and existing solutions to impact the industry.
- Contribute to the development of a culture and narratives that support the transition to sustainable and ethical fashion in Brazil.
- Contribute to the creation of favorable conditions for industry-wide transformation, influencing public policies and developing investment mechanisms that focus on sustainable solutions.
The people behind the Sustainable Fashion Lab / Governance Council
Brazilian Textile and Apparel Industry Association (ABIT)
EDMUNDO OLIVEIRA DE LIMA
Brazilian Association of Textile Retail (ABVTEX)
International Labor Organization (ILO)
Inter-union Department of Statistics and Socioeconomic Studies (DIEESE)
Hermann Hering Foundation
HERMANN HERING FOUNDATION
INTERNATIONAL LABOR ORGANIZATION (ILO)