© Lab Moda Suatentável. All Rights Reserved.

Sustainable

Fashion Lab

The Sustainable Fashion Lab

THE SUSTAINABLE FASHION LAB IS A NATIONAL, MULTI-SECTORAL PLATFORM FOR COLLABORATION AND INNOVATION THAT CONSISTS OF APPROXIMATELY 40 LEADERS AND AIMS TO ADDRESS AND TRANSFORM THE MAIN CHALLENGES OF BRAZIL’S FASHION INDUSTRY. THE PROJECT WAS INITIALLY CONVENED BY AN ALLIANCE CONSISTING OF ABIT – THE BRAZILIAN TEXTILE AND APPAREL INDUSTRY ASSOCIATION, ABVTEX – THE BRAZILIAN ASSOCIATION OF TEXTILE RETAIL, AND THE ILO – INTERNATIONAL LABOR ORGANIZATION, WITH THE C&A INSTITUTE AS A FOUNDING PARTNER, AND SUPPORT PROVIDED BY PERNAMBUCANAS. REOS PARTNERS COORDINATES THE PROJECT.

During the first phase of the project, from January 2017 to December 2018, the Sustainable Fashion Lab aimed at promoting the following in Brazil’s fashion industry:

− Innovative, multi-sectoral initiatives that contribute to transforming the system;

− Transformative strategies and actions that influence and affect the main challenges identified;

− Strengthened relationships between key ecosystem stakeholders;

− An in-depth and systemic understanding of industry risks and opportunities.

Between January and June 2017, the Governance Council identified leaders from across the system that best reflected the industry’s diverse perspectives and invited them to join the Sustainable Fashion Lab team.

The first phase of the project had two main steps: the construction of scenarios  describing possible futures for the fashion industry in Brazil and a Social Lab.

As input to the process, 41 interviews were conducted with members of the team. Their main concerns, questions about the future and ideas for possible solutions to the challenges faced by the industry were summarized in a synthesis document. This material served as the foundation for the work developed by the team in the steps that followed.

The Sustainable Fashion Lab contributes to the following Sustainable Development Goals.

 

Our History

Scenarios − Over the course of two workshops held between June and September 2017, four relevant, challenging, plausible and clear scenarios were constructed by the team. The scenarios outline possible futures for Brazil’s fashion industry in 2035 and aim to stimulate reflection and dialogue on the present and future of Brazil’s fashion industry.

Social Lab − Over the course of three 2,5-day workshops held between November 2017 and May 2018, the team engaged in a Soclal Lab Process. They worked on the Fashion Lab’sTheory of Change, 

to define the vision, expected results and impacts they wish to see in Brazil’s fashion industry by 2027.

 

The team also created a system’s map of the The team also created a system’s map of the fashion industry, identifying structures and mental models that contribute to why the system is as it is today. The next step was to identify leverage points, places in the system where a change can lead to significant improvements in the fashion industry over the next few years.

Based on the challenges and leverage points identified, the team divided itself into working groups (WGs) to co-create and prototype six multi-sectoral initiative. 

The team has since grown and become stronger. The initiatives originally developed by the team have turned into projects, with schedules and budgets.

The Fashion Lab platform is transitioning to a new level of collaboration, and is looking to increase its number of participants and partners, as well as its connections with other initiatives, efforts and movements engaged in the cause of sustainable fashion

The Sustainable Fashion Lab’s Theory of Change

THE THEORY OF CHANGE REFLECTS WHAT THE LAB SEEKS TO INFLUENCE IN THE WORLD OF FASHION IN BRAZIL.

Starting from the desire to transform several unacceptable and unsustainable aspects of the current reality of the clothing and fashion industry in Brazil, the Project Team created a Theory of Change for Brazil’s Sustainable Fashion Lab. The Theory of Change was created in partnership with Move Social with input from the Governance Council, the Project Team and Reos Partners.

What We Expect to Achieve by 2020

INOVATION IN PRIORITIZED CHALLENGES: EDUCATION, SCIENCE AND TECHNOLOGY; CULTURE AND CONSUMERISM; PRODUCT LIFE CICLE AND SUSTAINABILITY; WORK AND INEQUALITY; BUSINESS MODEL; PUBLIC POLICIES.

Nationalization of the Fashion Lab.
Broadening the scope of actors from diverse regions of the country.

Articulated and Active Regional Hubs.
Starting with the South and Northeastern regions.

Strengthened Transformative Initiatives.
New and existing initiatives incubated and accelerated.

Published Studies and Researches.
As a result of the initiatives.

Tested Financial Mechanisms.
Development of mechanisms to finance sustainable businesses in the chain.

Engaged and Collaborative Leaders in the Sector.
With the development of the capacity to collaborate.

 

Testimonials

“We cannot lose our focus on systemic change – specific projects for short- and medium-term implementation have value, but the Lab with its resources, partners and power of influence has the potential to act on systemic leverage points to fully transform the industry”.

Lab

Participant

THE PEOPLE BEHIND THE SUSTAINABLE FASHION LAB / GOVERNANCE COUNCIL

CONVENING ALLIANCE


CAMILA ZELEZOGLO
RENATO JARDIM

Brazilian Textile and Apparel Industry Association (Abit)


EDMUNDO OLIVEIRA DE LIMA
Brazilian Association of Textile Retail (Abvtex)

MARTIN HAHN
ANNE POSTHUMA

– International Labor Organization (ILO)

FOUND PARTNER


GIULIANA ORTEGA
FÁBIO ALMEIDA

C&A Institute

COORDINATE BY


CHRISTEL SCHOLTEN
LUCILENE DANCIGUER
FERNANDO ROSSETTI

Reos Partners

SUSTAINABLE FASHION LAB TEAM (2019 - 2020)

ACADEMIA OU INSTITUTO DE PESQUISA  

BEATRIZ KISS
FGV – GVCES
Gerente de Projetos - Iniciativa de Negócios Sustentáveis

FERNANDA CARREIRA
FGV – GVCES
Coordenadora do Programa de Educação para Sustentabilidade

KATIA LAMARCA
ISTITUTO EUROPEO DI DESIGN

Coordenadora Acadêmica

PATRICIA PELATIERI
DIEESE

Coordenadora Executiva

 

ASSOCIAÇÕES SETORIAIS 

ANGELA BOZZON
ABVTEX
Gerente de Programas

CAMILA ZELEZOGLO
ABIT
Coordenadora de Negócios Internacionais

EDMUNDO LIMA
ABVTEX
Diretor Executivo

LUIZA LORENZETTI
ABIT
Analista de Projetos de Sustentabilidade e Inovação

OSNI DE OLIVEIRA JUNIOR
SANTA CATARINA MODA E CULTURA
Diretor de Marketing

PEDRO MIRANDA
ACIC - ASSOCIAÇÃO COMERCIAL E INDUSTRIAL DE CARUARU
Presidente

SÉRGIO MILETTO
ALAMPYME - ASSOC. LATINOAMERICANA DE MICRO, PEQUENA E MÉDIA EMPRESA
Presidente

ATORES EMPRESARIAIS

ANDRÉ CARVALHAL
AHLMA

 

ANTÔNIO SILVA
GRUPO RHODIA SOLVAY 
Gerente de Mercado

ARIEL HOROVITZ
NORFIL
Diretor Comercial

BRUNA TODESCHINI
RENNER
Analista de Responsabilidade Social

CÉLIA GIRARD
INTER TÊXTIL
Gerente de Sustentabilidade

ELISANGELA CHITERO
CIA. HERING
Gerente de Comunicação

JOÃO PEDÓ
C&A

Gerente de Compras e Produtos

KAZUE ARAKAKI
ERUPTION JEANS

Proprietária

PATRICIA CASTRO E SERPA
INDITEX

Gestora Jurídica

RENATO BOAVENTURA
GRUPO RHODIA SOLVAY 

CEO da Área de Fios e Fibras

SUELI PEREIRA
SANTISTA 

Gerente de Comunicação

TACIANA ABREU
FARM 

Head de Marketing

VANESA DAL BOSCO PELENZ GRUNHS 
MALWEE 

Analista de Sustentabilidade

EMPREENDEDORES SOCIAIS

DARIELE SANTOS
ALINHA

Cofundadora

FLAVIA ARANHA
FLAVIA ARANHA

Estilista

GRAÇA CABRAL
SÃO PAULO FASHION WEEK

Cofundadora

JULIA VIDAL
ETNIAS CULTURAIS

Designer e fundadora

ITIANA PASETTI
REVOADA

Estilista e cofundadora

ROBERTA NEGRINI
JOAQUINA BRASIL

Fundadora

FUNDAÇÕES EMPRESARIAIS 

AMÉLIA MALHEIROS
FUNDAÇÃO HERING 

Gestora

ANDREIA MONTEIRO
INSTITUTO-E

Cordenadora de Projetos

DANIELA PAVAN
INSTITUTO CENTER NORTE

Head do Instituto Center Norte

FÁBIO DE ALMEIDA PINTO
IC&A

Gerente de Desenvolvimento Institucional

GIULIANA ORTEGA
IC&A

Diretora Executiva

MARINA NOVAES
IC&A

Gerente de Programas

INDIVÍDUOS

AMÉRICO GUELERE
Consultor 

ANA YARA PAULINO
Pesquisadora em Saúde do Trabalho 

GABRIELA LAURA

Costureira boliviana

GLADIS PAREDES

Costureira boliviana

MARIA VALDINETE DA SILVA

Costureira do agreste de Pernambuco

SÔNIA APARECIDA DA SILVA MORAES

Costureira brasileira

TOMASA NANCY

Costureira boliviana

MÍDIA

MARCEL GOMES

REPÓRTER BRASIL

Secretário Executivo

MARINA COLERATO

MODEFICA

Fundadora

ORGANIZAÇÕES INTERNACIONAIS

ANNE POSTHUMA

OIT 

Especialista em Política de Mercado de Trabalho e Emprego

MARCELO LINGUITTE

PACTO GLOBAL

Head de Parcerias Estratégicas e Projetos

MARTIN HANN

OIT

Diretor

SETOR PÚBLICO

CONRADO VITOR LOPES FERNANDES

SECRETARIA ESPECIAL DA MICRO E PEQUENA EMPRESA (SEMPE)

Diretor

LUCIANA ELENA VÁZQUEZ

SEC. MUN. DE DIR. HUMANOS DE SÃO PAULO

Coordenadora de Políticas para Imigrantes e Trabalho Decente

MARINA MONTEIRO LUNA

SEC. MUN. DE DIR. HUMANOS DE SÃO PAULO

Assessora da Coordenação de Políticas para Imigrantes e Promoção do Trabalho Decente

THAIS DE FABRIS VIEIRA

SEC. MUN. DE DIR. HUMANOS DE SÃO PAULO

Assessora da Coordenação Geral

THAIS MARTINS DOMINGUES

SEC. MUN. DE DES. ECONÔMICO DE SÃO PAULO

Supervisora Técnica

SETOR FINANCEIRO

ANDRÉ MELMAN

REDE DINHEIRO E CONSCIÊNCIA

Diretor Executivo

SISTEMA S  

ANGÉLICA LIMA
SENAI CETIQT 

Pesquisadora e Designer

FABIO MURCIA MARQUES

SENAI SÃO PAULO

Coordenador de Ensino Superior

MARCELO RAMOS

SENAI CETIQT

Assessor da Diretoria Executiva

TATIANA OLIVEIRA PUTTI TEIXEIRA

SENAC SÃO PAULO

Coordenadora de Moda

VERÔNICA COUTO

SEBRAE

Especialista

SINDICATOS

APARECIDA CARMELITA DE SOUSA

SINDICATO DAS COSTUREIRAS DE SP/OSASCO

Tesoureira Geral

DIEGO ROMANO

CUT

Assessor

FRANCISCA TRAJANO

CNT V-CUT

Presidente

OSCAR RACHE FERREIRA

SINDICATO DA INDÚSTRIA TÊXTIL DE PERNAMBUCO

Presidente

SOCIEDADE CIVIL

ANDREA SOUSA LIMA

ESPLAR

Coordenadora de Projetos

FERNANDA SIMON

FASHION REVOLUTION

Diretora Executiva

MÉRCIA SILVA

INPACTO

Diretora Executiva

MIRIAM DUAILIBI

INSTITUTO ECOAR PARA A CIDADANIA

Presidente

ROQUE PATTUSSI

CAMI - CENTRO DE APOIO AO MIGRANTE

Coordenador Geral

SILVIO MORAES

TEXTILE EXCHANGE

Embaixador da Latinoamerica

VIRGINIA VASCONCELOS

INSTITUTO UESCC (UNIÃO DOS ESTUDANTES DE SANTA CRUZ DO CAPIBARIBE)

Coordenadora de Projetos

SUSTAINABLE FASHION LAB TEAM (2017 - 2018)

ACADEMIA

BEATRIZ KISS
FGV – GVCES
Project Manager

 

FERNANDA CARREIRA
FGV – GVCES
Coordinator of the ‘Integrated Training’ program

 

MARQUES CASARA
PAPEL SOCIAL
Executive Director

 

BRANDS & TEXTILE INDUSTRY
 

ANDRÉ LUIZ CARVALHAL
AHLMA
Director e CEO

 

LEONARDO SOARES
C&A
Team Leader

 

KAZUE NAKANDAKARI ARAKAKI
ERUPTION JEANS
Owner

 

LETÍCIA VITALLI
GRUPO RHODIA SOLVAY
Trainee

 

RENATO BOAVENTURA
GRUPO RHODIA SOLVAY
CEO of the Global Fibers Business Unit

 

VALESCA MAGALHÃES
INDITEX
Social Responsibility Manager

 

ARIEL HOROVITZ
NORFIL
Commercial Director

 

ANA PAULA BOGMANN
PERNAMBUCANAS
Sustainability Manager

 

RENATA NASCIMENTO
PERNAMBUCANAS
Sustainability Analyst

 

SANDRA LIMA
PERNAMBUCANAS
Product Manager

 

BRUNA TODESCHINI
RENNER
Sustainability

 

VINICIOS MENEGUZZI MALFATTI
RENNER
Sustainability Manager

 

SUELI PEREIRA
SANTISTA
Communications Manager

 

GRASIELA MORETTO
UFO WAY
Admministrative Director

INDUSTRY ASSOCIATIONS


CAMILA ZELEZOGLO
ABIT
International Negotiations Coordinator

 

FERNANDO PIMENTEL
ABIT
Director

 

LUIZA MEDEIROS
ABIT
Sustainability Analyst

 

RENATO JARDIM
ABIT
International Manager

 

EDMUNDO LIMA
ABVTEX
Executive Director

 

GUSTAVO PEREIRA DE LIMA
ACIC CARUARU
Coordinator

 

SERGIO MILETTO
ALAMPYME
CEO

 

MEDIA
 

MARINA COLERATO
MODEFICA
Founder

 

MARCEL GOMES
REPÓRTER BRASIL
Executive Manager

 

TRADE UNIONS


FRANCISCA TRAJANO
CNTV-CUT
Director

 

APARECIDA CARMELITA DE SOUZA
SEAMSTRESSES OF SÃO PAULO AND OSASCO UNION
Treasurer

 

OSCAR A. RACHE FERREIRA
TEXTILE INDUSTRY OF PERNAMBUCO UNION
President

 

FOUNDATIONS
 

AMÉLIA MALHEIROS
HERING FOUNDATION
Manager

 

FABIO ALMEIDA
C&A INSTITUTE
Institutional Development Manager

 

GIULIANA ORTEGA
C&A INSTITUTE
Executive Director

 

MARIANA XAVIER
C&A INSTITUTE
Program Coordinator

INTERNATIONAL ORGANIZATIONS


ANNE POSTHUMA
OIT
Employment Specialist

 

MARTIN HANN
OIT
Director

 

PATRÍCIA LIMA
OIT
Project Official

 

JULIA FORLANI
PNUD
Project Coordinator

 

LUCIANA TRINDADE AGUIAR
PNUD
Manager

 

SYSTEM
 

LUCIA SANTANA BUSON

SEBRAE
Specialist

 

DILARA RUBIA PEREIRA
SENAI SP
Coordinator

 

ANGÉLICA LIMA
SENAI CETIQT
Researcher

 

MARCELO RAMOS
SENAI CETIQT
Advisor to Executive Management

 

INDIVIDUALS
 

TOMASA NANCY
BOLIVIAN SEAMSTRESS

 

SORAIA RAMIRO
SEWING SHOP MANAGER AND BRAZILIAN SEAMSTRESS

 

ANA YARA PAULINO
RESEARCHER / ADVISOR TO TRADE UNIONS

 

BRUNO MIRANDA
Pesquisador

 

REGINA MAGALHÃES
Consultora

 

PUBLIC SECTOR
 

ANDREA CARVALHO GONDIM
MPT – LABOUR PROSECUTION SERVICE
Prosecutor

 

LUCIANA ELENA VAZQUEZ
MUNICIPAL SECRETARY OF HUMAN RIGHTS OF THE CITY OF SÃO PAULO
Coordinator of Policies for Immigrants and Decent Work

CIVIL SOCIETY


ROQUE RENATO PATUSSI
MIGRANT SUPPORT AND PASTORAL CENTER – CAMI
General Coordinator

 

FERNANDA SIMON
FASHION REVOLUTION
Executive Director

 

LUÍSA SANTIAGO
ELLEN MACARTHUR FOUNDATION
Leader

 

VICTORIA MARTINS DE ALMEIDA
ELLEN MACARTHUR FOUNDATION
Associate

 

EBENÉZER OLIVEIRA
INPACTO
Project Coordinator

 

MERCIA SILVA
INPACTO
Executive Director

 

SILVIO MORAES
TEXTILE EXCHANGE
Ambassador

 

REOS PARTNERS TEAM
 

CHRISTEL SCHOLTEN
DANIELA FERRAZ
DANIELA SANTOS
FERNANDO ROSSETTI
LUCIANA ABRAHAMSSON
LUCILENE DANCIGUER
MARIANA MIRANDA
NATÁLIA GRADIN
NAYARA CASTIGLIONI AMARAL
TOMAS ROSENFELD

 

MOVE TEAM


ANTÔNIO RIBEIRO
ROGÉRIO SILVA TÂNIA CRESPO